Abstract:

The creative industries are a major source of a dynamic job creation, encompassing many traditional professions that are essential for sustainable livelihood and people’s well-being. Our paper provides the international business engagement of creative industries in Slovakia. The study is addressed to government, policy makers, development experts, students of economic development, business, and also to the business sectors that are concerned with promoting economic growth and innovation through creativity, entrepreneurship and the development of creative communities as a mechanism to improve the quality of life. Thus, the question: how does investing in the creative industries affect the sustainable economy in Slovakia? This study explores literature on creative industries, the value of the industry, the implications and strategies of development, the policy environment. Our findings provide empirical evidence of the positive role of creative industries in economic development. We make suitable recommendations required to conclude that the creative industry as an exceptional group of entrepreneurship influences the sustainable economy of a country. The paper contains only the partial results of our research. Our analysis showed that the student loans in Slovakia are social support oriented.