Abstract:

Entrepreneurial activity varies in time and space. The nature of entrepreneurial activity is influenced by many external factors. All of them transform into one form or another, depending on the character and psychological type of the entrepreneur. Researchers have long tried to define the concept of the entrepreneur and identify its main characteristics. However, they faced significant difficulties. Recently, scientists are increasingly turning their attention to the study of the types of entrepreneurs and entrepreneurial activities. However, the theory of entrepreneurship does not offer any comprehensive approach to this study. Therefore, the article proposes a novel method of the identification of the type of entrepreneur using five key properties, which, measured in the aggregate, comprise the entrepreneur code.