Abstract:

Wine tourism (enotourism) concerns travel to wine regions and participation in wine-related events. It is included in broader concepts such as cultural and culinary tourism, agritourism and ecotourism. In regions where wine tourism has been introduced, it is becoming one of the fastest developing and most lucrative industries (Yuan, Jang, Cai, Morrison, Linton 2006, p. 196) and it remains one of the megatrends in tourism (Nault, 2020). Wine tourism has also come to be one of the key business activities of a winery (Remeňová, Skorková, Jankelová, 2019; Tafel, Szolnoki, 2020).