Abstract:

The paper describes the way of using of modern digital technologies (artificial intelligence, machine learning) in face-to-face selling process. The architecture and challenges of implementing this technology in life are discussed. Implementation of new digital technologies aims to increase conversion. The using of artificial intelligence and machine learning technologies is based on the concept of neural networks, based on attempts to reproduce the human nervous system. The new way of selling process design, consisting of a properly trained neural network on the one hand and sales person on the other hand, is supposed to perform an effective human-machine interaction.