Abstract:

The problem of creation of experimental models of practice-oriented training has already attracted the attention of renowned scholars. There are many native and foreign works devoted to teaching higher school students with the help of the latest technologies. However, no research has been found on the problem of practice-oriented simulation of teaching animation technology based on competence centres in the course of creation of advertising, in particular, “Animation in advertising”. For this purpose, such an experimental model has been firstly developed and tested at the Institute of Journalism of the Kyiv Borys Grinchenko University. The research reveals the specifics of implementation of the model for the students who obtain their bachelor’s degree according to the educational programme “Advertising and public relations”, analyses the results and outlines further perspectives of its implementation in the educational process of high school. To evaluate the experiment and receive a feedback, a survey has been conducted among 50 students of the 2^nd year of study and 160 students of the 1^st year of study at the Institute of Journalism. The results of the survey have shown that the students highly appreciated the practice-oriented teaching of animation technology at the centres of competence. 150 of them have chosen discipline “Animation in advertising” as an optional one according to the other specialty.