Abstract:
The purpose of this research is to discuss the territorial marketing and analyze its application to the city of Tangier. Our approach was, firstly, to seize the regional marketing effort Tangier in its temporal dynamics (Past-present-future) and, secondly, to decline this marketing marketing to residents, tourism marketing and marketing to investors. The main results of our research show that marketing as designed and conducted in Tangier is insufficient and unsatisfactory. Such shortcomings have led us to formulate recipes that can improve the image, attractiveness and competitiveness of the city.
