Abstract:

Big data is one prime mover in this Industrial Revolution 4.0 era. Many industrial and service firms have actively chart their ways and directions towards incorporating and implementing big data approach into their strategic planning and daily business operations too. However, observing into this new phenomenon one could observe that public institutions, such as universities, are rather slacken in embracing what this new technology and approach could bring and benefit their bottom lines. Hence, higher education institutions must also apply big data to further efficiently engage information technology tools to empower academic effectiveness and performance. This study looks at the features of big data that are relevant to educational institutions, as well as the factors that influence the implementation of big data in higher education institutions, especially for strategic management purposes. It also looks at the problems of implementing big data in higher education institutions. This research employs a qualitative analysis approach to interview and analyze evidences from few public and private university academicians, in order to meet all of the stated objectives. This study is expected to establish the most significant determinants, emphasizing the role of big data management in delivering higher education institutions with improved educational outcomes and guiding students, schools, and universities toward a better experience. Technology Awareness, Technology Readiness, Technology Reliability, Top Management Support, and Technology Infrastructure are five factors that influence the decision to implement BDM in such institutions. The findings evince that the top management support and technology readiness are the two major precedents that strongly pushing forward the big data initiative to get adopted among the surveyed organizations. The graphical evidence on deducing this conclusion could be deduced from the analysis of coded texts and radar charts from the interviewing sessions.