Abstract:
The aim of the study was to determine the determinants and their significance in the choice of accommodation services. The study used a non-random sample selection using the quota-targeted method. The research was conducted in October 2022. To determine the statistically significant correlation between responses and differentiating factors, the Pearson's χ2 test, Cramer's (VC) or Yule's (φ) coefficient, and d'Sommers' (dBA) were used. Analysis was also carried out using Profit multivariate analysis. The analysis showed that some determinants that guide respondents in choosing accommodation facilities are correlated with the socio-demographic characteristics of the respondents. Age is significant for the length of stay. The older the respondent, the longer the stays they choose. Conversely, the situation is different in terms of the number of trips. This suggests that younger people prefer more but shorter trips, while older people prefer fewer but longer ones. Gender is significant when it comes to the destination. Women are more likely to choose the seaside, while men prefer mountain travel. Financial situation also influences the choice of accommodation. The better the financial situation, the more willingly hotels and apartments are chosen. Those who declare a poor financial situation more often choose accommodation in hostels and campsites.
In summary, the choice of location, length, and frequency of tourist trips by consumers is the result of a complex interaction of many sociological, economic, and demographic factors. For businesses related to the tourism industry, it is essential to understand these factors better to tailor their offerings to the needs and preferences of different customer groups. It is worth noting that tourist choices are individual and depend on many factors that may differ between different consumers. Therefore, the tourism industry must take into account the diversity of consumer preferences and needs when designing offers and marketing campaigns.
