Abstract:

The issue of tourism and its market has been the subject of research since the beginning of the 20th century (Jindra, 2011), when in the Czech Republic around 1918 emerged „modern“tourism and there are researched its effects (Kašpar, 2011). An important milestone is the definition of the Swiss professors Hunziker and Krapf, which is still regarded as the basic classical work of tourism theory (Franke a Studnička, 2011).