Abstract:

It is generally accepted that sharenting was coined from a combination of two English words – ‘parenting’, meaning the act of being a parent, and ‘share’, meaning to share. This refers to children’s legal guardians who excessively publish detailed information about their child in the form of photographs, videos and other content (Chrostowska, 2018, p. 59). Consequently, social media is a particularly important platform for the development of sharenting. It is there that parents most often share photos of their children, capturing various moments in their lives and as they grow up. Furthermore, as part of sharenting, parents exchange information with one another about bringing up children, share their observations, advice, concerns and everyday problems, and offer recommendations on ways to spend their free time, which consequently also has a significant communicative dimension. A particular phenomenon is what is known as prenatal sharenting, which involves sharing images from prenatal scans online. Posting ultrasound scans is becoming increasingly common and often takes the form of an online announcement of a pregnancy (Gadamska-Kyrcz, 2023, p. 79).