Abstract:

Country Club Zdravkovac is a family business that faces numerous barriers to growth, regulation and financing that companies of the same format face in the Republic of Serbia. The company manages a tourist destination in the field of rural tourism. The aim of this paper is to find a way to help entrepreneur and its company using survey research on the recognition of their brand and the attitude of the respondents towards the elements of the marketing mix. The research sets certain assumptions in the form of hypotheses and research tasks in order to explain the research problems, i.e. to systematize the research goals and the realization model.

The survey of citizens' attitudes about the tourist destination Country Club Zdravkovac within the cross  sectional study was conducted in 2020. For collecting data in the survey it was created a questionnaire We used the chi square test to find the relationship between the age of the respondents, their educational level and various factors that can affect the level of satisfaction of the elements of the marketing mix of this rural tourism destination.