Abstract:

This study aims at examining public relations practices by professionals in the banking industry.  It also examines areas of improvement which the public desire of selected banks. The research method employed for this study is qualitative using the In-depth interview approach. Interviews were conducted with the public relations professionals in the banks and agency to get their insights on stated problems. This paper reveals that despite the professional's claim of ensuring a mutually beneficial relationship between the bank and its publics, a lot still needs to change.  The paper concludes that banks need to focus more on public relations especially in the areas of public trust, empowerment activations, educational programmes, and customer relations.