Abstract:

Farmers and consumers believe that middlemen of the vegetable marketing channels earn higher percentage of profit than vegetable famers. Since this study mainly investigated profit distribution pattern of vegetable farmers and middleman in Sri Lanka. Five selected vegetables and five most common vegetable marketing channels which are used were chosen to the study. Three hundred and eight farmers and middlemen have been employed for the study. The results of the study enabled to make a clear and generalized conclusion alleging that the profit distribution pattern pertaining to the vegetable marketing in Sri Lanka has uneven nature through which all intermediaries earn supper normal profit than vegetable farmers. Authorities have to pay attention eliminating the unfair situation faced by the farmers in yielding profit shares.