Abstract:

The aim of the paper is to present an approach to the implementation and development of a business strategy for enterprise management based on the project portfolio assumptions. The methods and techniques of project management are employed for the purposes of effective execution of these strategies. A strategic plan defines short- and long-term goals of an enterprise, determines the methods for achieving them and points out relevant opportunities and risks. The project approach is being increasingly employed to achieve operational and strategic goals and to improve the general operation of organizations. The integration of strategic management and project management promotes the proper execution of business strategy in contemporary enterprises.