Abstract:

During the last 25 years, Romanian brands of wine have evolved very much based on consumer preferences, but at the same time they have revolutionized tastes and set new tendencies. Due to the stiff competition, many producers changed their vision and shifted towards the qualitative direction of the offer. The modern history of Romanian wine has been marked by brands such as: Grasa de Cotnari and Busuioaca de Bohotin, or Zestrea Murfatlar.