Abstract:

This paper will focus on the prospects for the development of Chinese smart home technologies in the context of the digital transformation of the human environment. The aim of this work is to study the competitive possibilities of Chinese smart home technologies in the Russian market. Particular attention is paid to the Russian smart home market as the most attractive segment for international companies in this area. At the same time, the Russian market is characterized by high competition. When entering the Russian market, Chinese companies developing technological solutions for a smart home need to carefully consider positioning strategies. The relevance of this work lies in improving the mechanisms of Russian-Chinese cooperation in the field of technological solutions for the "smart home". The research methods were the secondary analysis of statistical data from official sources, works of international experts on the study of the state of the international and Russian markets for smart home technologies. The work resulted in recommendations for Chinese technology companies to improve their business strategies in the Russian smart home market. The novelty of the work lies in the current analysis of the state of the market for "smart home technologies", as well as predictive estimates of the prospects for the introduction of Chinese technologies into the Russian market.