Abstract:

This study investigates consumers’ online purchase intentions for apparel sold in Online Stores in Malaysia.  The purpose of this study is to develop and analyze a framework for studying online purchase behaviour when it comes to purchasing apparel sold through online stores. Using snowball sampling, 282 respondents were interviewed to facilitate data collection. The results showed that price attractiveness, time saving, low perceived risk and high interactivity are associated with consumers’ purchasing intention for apparel in online stores. The results are discussed presenting the insights discovered in this study. Recommendations, limitations and suggestions for future study are also presented.