Abstract:

The importance of insurance has increased in recent years, and people are beginning to realise the two basic attributes of insurance, its necessity and beneficialness. The Internet as a sales channel has a wide potential to increase interest in insurance institutions as well as to increase their profits. This form of insurance distribution can help the significant future development of insurance. Thanks to the continuous development of technology, it is now quite common to buy insurance anytime, anywhere via a computer or mobile phone. Sale of insurance via the Internet is nowadays a frequently used way of concluding the insurance. The main objective was to analyse the purchasing behaviour of consumers who use insurance services via the Internet. To meet this goal, a questionnaire survey focusing on the use of insurance products over the Internet was conducted. In the context of the research problem, it was necessary to determine what factors decide on the conclusion of e-insurance and which factors were significant for customers in selecting a particular insurance company.