Abstract:

Quick Response code, commonly known as “QR code” is the latest phenomenon in the mobile marketing world. QR code’s attribute of linking bridge and mortar world to digital domain is changing the approach of marketing. It gives marketers an opportunity to interact with consumers and engage them with their brand. Previous research and survey statistics demand the proper implementation of marketing campaign to create awareness among consumers for this new technology. QR code is versatile tool for marketers to boost their business, but proper implementation is the most important key to create value out of it.