Quality of Experience Studies in TV Systems: Insights and Lessons Learned

Abstract:

The evaluation of video quality in over-the-top (OTT) services is crucial to customer satisfaction, which ultimately determines customer loyalty and profitability. This evaluation may take place objectively based on signal-related metrics or subjectively by considering the customer's subjective feelings when consuming content. The collected ratings can then be used to create a system that generalizes the feelings of a particular group to the entire customer population. This short paper presents a subjective quality survey in the DSCQS formula implemented in a production television system using adaptive streaming. The survey is implemented in the form of two video sequences, and the results are collected using a form that can be accessed by scanning the corresponding QR code.