Abstract:

The purpose of the study is to demonstrate how transformation based on artificial intelligence is shaping changes in the quality of work in the gaming industry. Changing public attitudes, needs, interests, among other things, make the gaming industry grow very rapidly (e.g., in 2024, growth in: the number of paying players by 5% generating $1.50 billion in revenue; the number of mobile games by 3%) finding newer and newer stakeholders. This growing volatility supported by the capabilities of artificial intelligence is defining new directions for the industry and significantly affecting the quality of employees and their labor market. The trends presented in the article point to emerging opportunities for employees, for example, in the use of the accelerator of creativity, experience, openness to change, which increase and exploit employee potential and provide opportunities for personal development while maintaining work-life balance.