Abstract:

This contribution deals with the economics of the population nutrition in relation to Reference budgets across EU. Current developments are analysed while combining a sociological interpretation to economic data and focus groups investigation. Reference budgets are perceived as guidelines which enable people to fulfil their differing social roles to be accepted by others. Various countries in Europe have different approaches to this concept, in the Czech Republic it is a new phenomenon. Authors present original comparative results for the Czech Republic based on focus groups discussions.