Abstract:

Existing literature offers limited support in terms of how an organization should change its operational culture to one that utilizes the Internet and Webbased technologies effectively and comprehensively. In other words, while there is a great deal of advice on e-business technologies and business practices, what is missing is a process and/or guidelines to help organizations achieve successful parallel cultural transformations to e-business. Here we describe how such a process, using our proposed model RADaR, can be created and utilized in engendering and managing change from a traditional to an e-business culture.

In this paper we propose a transition model, RADaR, that may support organizations looking for guidance and assistance to aid them through their transformation process to e-business and indeed, this is the aim of this research. Also, this paper reports empirical findings (using Action Research) of an ongoing industrial case study aimed at assessing and validating the applicability of our engineered RADaR model to the process of the organizational transformation to e-business.