Abstract:

The inability of the previous studies to distinguish between information source and information channels and how both separately affect information choice strategies have made this study necessary to re-investigate the influence of both information source and information channels on the information choice of the Arab tourists. As a result, a survey was generated from 358 respondents of Arab tourists selected via simple random sampling technique in Malaysia through self-administered questionnaire. A smartpls analysis technique was used to analyze the data and the study found overall support for the influence of information source and information channels on the information choice strategies of the Arab tourists. Hence, the study concludes that personal characteristics significantly explain the relationship between information source, information channels and information choice strategy. Based on the findings obtained in this study, implications for the study and future research including the limitations are discussed.