Abstract:

Current study aimed at highlighting reflections of CSR and its role in supporting healthcare system in KSA during COVID 19 pandemic. Quantitative approach was employed through utilizing an online questionnaire distributed on total of (97) individuals within KSA hospitals which included managers of public relations, external relations or marketing in Saudi governmental or private hospitals within Saudi hospitals. Results of study indicated that the main hypothesis was accepted and it was seen that CSR has the ability to positively influence and support the healthcare system in Saudi Arabia during COVID 19. Among the chosen dimensions of CSR (Reputation, Ethics, Social Orientation and Profitability), it appeared that ethics was the most influential aspect that has a main role in supporting and backing up the healthcare system in KSA during the pandemic, and this concept helped in supporting the Saudi healthcare system during the breakout of the pandemic from collapsing. Study recommended  increasing the awareness of social responsibility among organizations in order to increase the relationship between stakeholders (organizations) and the community.