Abstract:

In the Neamţ County, the tourism must be an important component of community economic development strategy. This area has important natural attractions, historical and cultural advantages. The leisure facilities and local traditions, adequate promoted through tourism marketing activities can lead to the increase of visitors. In this way, the positive effects for the local active people which increase its incomes will spread in different forms to all local population. In this paper we make an analysis of tourist traffic in the resort spa Durău, situated in the Neamţ County, by calculating the most representative tourism indicators: average daily number of tourists, the number of overnight stays, average length of stay, tourist traffic density and capacity utilization coefficient of accommodation and other indicators. The results indicate the high region tourism potential.