Abstract:

A crisis always represents the moment for change. A Crisis always influences human behavior in the long or short term. The COVID-19 pandemic has changed consumer behavior toward agro-food products through its nature. Thus, the consumers manifested new customs of buying and consumption for agri-food products. This new behavior was correlated with the rules imposed by authorities or by fear produced by a crisis. On the other hand, these changes had influenced by other consumer characteristics, like gender, age, or the place where they live. Some respondents participated in a survey to see how consumers of agri-food products behaved during the lockdown period in Romania from March to June 2020. This survey was carried out using a questionnaire and includes aspects related to the quality of agri-food products purchased by consumers during the lockdown, the environment in which the respondents live, the gender of the consumers, the age of the consumers, and the frequency of purchases during the lockdown, etc. The results obtained are significant. We can create new strategies for responding to consumer demands for agri-food products during crises in which measures similar to those taken at the beginning of the COVID-19 crisis had taken.