Abstract:

Through this marketing research, we aim to identify solutions for developing non-agricultural activities carried out by entrepreneurs in the Republic of Moldova and to evaluate the perspectives of the profile market. The aim is to get answers about their business development goals, the effectiveness of the products, and the results achieved, including whether users have recommended them to others and whether they have been able to grow their businesses through available funding. Marketing research will focus on entrepreneurs and potential entrepreneurs in the Central Region. This will establish whether entrepreneurs in the region are favorable to investment by accessing financing programs and whether there are opportunities to open new non-agricultural businesses in the coming period.