Abstract:
In the literature, innovation and innovativeness have been for many years seen as the driving forces of economic development, which was first pointed out by Joseph A. Schumpeter in his vision of creative destruction referring to the mechanism of changes in a capitalist economy (Schumpeter 1960). Although the theory of innovation proposed by Schumpeter refers to the economy in the first half of the 20th century, the importance of this phenomenon has not devalued over time, but on the contrary, it has become one of the main determinants of competitiveness (Prahalad and Hamel 1990; Drucker 1992; Porter 1998), revenue growth (Patterson 1998) and organizational survival (Hurley and Hult 1998).