Abstract:

With the rapid growth of Information and Communication Technology (ICT), internet became a common platform for users to accomplish many tasks in a convenience way. Purchasing goods and services online is one of those activities that we accomplish over the internet. However, with the popularity of internet, still many online users (perceived consumers) do not purchase things online. Based on the existing literature, one of the main reasons found is the lack of consumer trust in e-commerce. Therefore, this study focused to enhance the understanding of consumer trust in e-commerce. The main objective of this research was to examine whether there is any difference between the different age groups and gender as to the consumers’ level of trust. The study involved a quantitative survey method for data collection and analysis. Out of 300 sets of questionnaire, 253 were useful for analysis and interpretation. The findings interestingly revealed that there is no significant difference in terms of age and gender as to the level of consumer trust in e-commerce. Implications incorporated some important insights for current and future practices in order to enhance consumer trust in sustainable e-commerce success.