Abstract:
Risk communication is recognized as one of the eight core capacities for guiding public health responses and the successful management of infectious disease such as Lassa fever. However, risk communication messages seem to be ineffective in achieving the desired outcomes due to untimely message delivery. The 21st century communication technologies offers the potentials for risk information to better reach the public needs and gratification for various population groups. This paper, therefore, outlines the need for a proactive risk communication approach with the adoption of new communication technologies to ensure speedy and effective message delivery across different populations in Nigeria.
