Abstract:

Today, quality assurance is a major issue in textile and garment manufacturing industry in Pakistan. The quality assurance is a way to get competitive advantage by rapid and efficient decision making by adopting big data analytical system. The main purpose of this study is to highlight the important factors in the adoption of big data analytics and highlight the role of big data analytical system in the continuous improvement, communication, and quality check & control that ultimately increase the quality assurance. Technology acceptance theory (TAM) is adopted for the big data acceptance in quality assurance.