Abstract:

The recent innovations within the organizations have dramatically increased the competition. In order to survive in such a competitive environment the organizations need to make effective competitive intelligence strategy. This competitive intelligence strategy put enormous impacts on the average growth of the firms, higher quality and overall performance of the firms. Method; Survey was conducted to find out the role of Competitive intelligence in thegrowth,higher quality, and performance of the firm as a competitive advantage. Total one hundred professionals from the renowned organizations took part in this survey as respondents. Results; Survey showed that these companies use competitive intelligence, which is significantly associated with growth, higher quality and performance. Results indicate that the use of competitive intelligence impact positively on the growth; however the quality and performance receives less influence, as a competitive advantage of the organization.