Abstract:

Coping with current trends of social media high dependency, many healthcare institutions employed social media in their marketing strategies in order to reach as much audience as they can, they have also considered depending on social media as their source to locate quality gaps and fix them in their updating organizational strategies. Current study aimed at examining the influence of social media marketing in increasing quality of healthcare services and management from perspective of managers within governmental and private hospitals in Saudi Arabia. Social media services in healthcare included (Recruitment, Present New Services, Patient Education, Awareness Creation and Customer Ratings) which were supported by previous studies. Realizing the aim was done depending on quantitative approach which employed a questionnaire, the questionnaire was distributed on (500) mangers within Saudi hospitals from different sectors. Depending on SPSS v. 27^th results of study accepted and generalized the main hypothesis and assured that social media platforms for marketing can helped in positively influence quality of healthcare management within Saudi hospitals. Results also indicated that among variables of social media it appeared that the variables of awareness creation and customer ratings are among the most influential factors that are reached through social media marketing and which help in providing a better quality of healthcare services based on the data that are presented through social media platforms. Study recommended focusing on enhancing the quality of healthcare services through effective social media on strategic communication planning and systematic activity that must be carried out with caution, always taking into account the end user and the beneficiary.