Abstract:

This study examined the Halal product in supply chain strategy based on customer satisfaction which it was conducted on a city in Indonesia. A preliminary study found that more than fifty percent respondents were not satisfied with Halal certification. Objective of this study was to analyze of customer satisfaction based on halal supply chain. The sample was chosen by using probability sampling method at Muslim society in Indonesia which the number sample was decided with Isaac and Michael approach. Moreover, there was 270 respondents of number sampling that took from the total number of population. SCOR model was adopted in this study as a framework for making research instrument divided into five process type of plan, source, make, deliver and return. Finding of this study showed that the process type of source did not give positively contribution on customer satisfaction. Indeed, this study implied that most of customer did not consider the strategies of supplier in providing halal product in the market. Further study is suggested to conduct the good manufacturing practice on suppliers in order to ensure quality assurance of halal product.