37th IBIMA Conference: 30-31 May 2021, Cordoba, Spain

30-31 May 2021
Cordoba, Spain

Paper Submission: CLOSED

ISBN: 978-0-9998551-6-4

U.S.A. Library of Congress:
ISSN: 2767-9640

Segmentation Of Bottled Water Consumers In Poland

Joanna M. DZIADKOWIEC and Urszula BALON

Abstract:

The global bottled water market in 2017 was valued at around $238 billion and is expected to reach $349 billion in 2021, growing at a CAGR (compound annual growth rate) of 9.99% during 2017-2021. In terms of volume, the market was estimated at 437 billion liters in 2017 and is expected to reach 623 billion liters in 2021, growing at a CAGR of 927% during 2017-2021 (The Business Research Company, 2018).