Abstract:

Convergent technologies modify the management into the philosophy of innovations and expand its subject area. It is believed that this expanding will be a place of social-humanitarian assessment and support. The discussion of justification for these expectations is presented. The concept of semiotic diagnostics is proposed because: a) all the transformations of socium are expressed semiotically; b) the primary resource of sustainable development, the semiotic variety of socio-cultural systems is subject to technological unification; c) research of semiotic processes does unify all the contemporary areas of humanitarian knowledge which provides the prompt solution of related interdisciplinary problems.