Abstract:

The shares of an investor represent a variant of placing its available capital or, otherwise said, a modality of obtaining some gains, by convenient fructification of the capital by a company issuing shares, the respective titles representing a possibility to attract some capitals in the conditions of some very convenient costs, capitals that can be found within its own capital and not in the loan capital. For this to happen, the respective titles, in form of shares, must be strong, vigorous and especially credible. Thus, the capitalization of shares, using dividend policy, is a concrete modality of “strengthening” the respective shares, eventually reaching at the increase of their degree of attractiveness. The paper’s objective is the role of a company’s dividend policy on the size of dividend per share, in the conditions of profit decrease, situation that might appear principally in conditions of economic crisis.