Abstract:

Online marketing plays an important role in service of insurance. It is a fact. But nowadays, due the pandemic of COVID-19, online advertising is very important for insurance, because they have a very specific product for sale. It is well known that advertising is a process of communication with customers so that relying on the advantages and positive features of a product to influence in thoughts and mental potential or probable customers. The goal of this article is to study the features of the shock advertising campaign and to determine the level of its impact on the provision of online and offline insurance services. According to the results of the research, it can be concluded that the shock advertising of insurance services will be quite effective, since on the basis of the formed negative or positive attitude to it, the consumer is aware of the need to implement insurance for safety.