Abstract:

In the last six decades, tourism has been registering a continuous expansion and diversification, as one of the growing economic sectors in the world. The same is reflected in Portugal, where tourism contributed, in 2016, with 16,7% for the total national exports. Given the tourism sector importance, the purchases were considered by UNWTO as the segment with the highest potential growth, increasingly highlighted in the Portuguese economy, which is proved by the fact that Portugal is the European country that has achieved greater growth in Tax-Free use in 2017, due, essentially to a significant presence of outside European Union tourist’s nationalities leveraging one of the advantages of shopping tourism. The main objectives of this investigation are: Interpret the factors influencing the intention of spending on the destination and investigate the role of purchasing attributes in behavioral intentions in Lisbon. A questionnaire was applied to 606 tourists/visitors, in the city of Lisbon. The main results confirm the assumptions associated with the objectives presented: the demographic profile influences the spending intention, and the satisfaction with the purchase place influences positively the perception regarding the purchase attributes at the destination, observing the increase of the reliability of the products, the decision-making of purchase and the credibility with the increase of the satisfaction, concerning the physical and customer care aspects (attendance). These results should be evaluated by the local DMO, in a strategic perspective regarding offer improvement of the shopping tourism subject in Lisbon.