Abstract:

Nowadays, a new solution for choosing a tourism destination is to use Internet. The purpose of this communication is to identify the characteristics of the website and personal variables of the E-client influencing the choice of a tourist destination via the net. The application concerned a sector of the health tourism in Tunisia. Through a questionnaire survey among a sample of 216 tourists, we were able to demonstrate that the criteria that are linked to the site, readability and design have a positive effect on the choice of a tourism destination as well as tourism personal variables: age, gender, family status, number of children and life style. This has enabled us to draw a number of managerial implications.