Abstract:

In addition to research of alignment that seek to explain how information technology can support intra-firm performance by aligning business strategy with IT strategy, so called social alignment is reciveing more and more attention. Cooperation between firms is more than adoption to different technologies and day to day transactions are virtually always a result of social exchanges between different stakeholders, often managers’. Therefore, this research concentrate on the actual content of information and how it is shared in social exchanges between small firms. The case study research conducted in this paper explores differences in information exchange content in three different dyadic small firm relationships. The purpose with the research is to extend the “knowledge base” of alignment by focusing on the social information exchange dimension between small firms.