Abstract:

The development of the aviation market allows for the functioning and development of many air carriers, operating on the basis of various models of air carriers. Market events such as an increase in the number of passengers or market crises, increased competition, the inability to limit operating costs, affect the need to adapt market models to the expectations of the market and passengers. Modern technologies implemented in other sectors of the economy are quickly and effectively implemented in air transport, giving the possibility of a slight reduction in passenger service costs. The universality of technology through the use of applications, for example, by users, makes it possible to reach the customer with an offer, and above all, to enable customers to create their travel needs. If you want to gain new groups of customers, and thus increase your market share, you should offer a wider range of offers tailored to the needs of much more demanding customers. Therefore, there has been convergence in the aviation market, making it difficult to clearly define the different models of air carriers. The biggest changes concern the low-cost model.