Abstract:

The article discusses the relationship and interdependence of aggravation of structural, behavioral and strategic factors, the transformation of the social structure of society with the development of the digital economy. Particular attention is paid to the reorganization of the existing business models, strengthening the globalization of the financial system and the consumer market, the division of labor and the expansion of industry boundaries fraught with forced social restructuring of society, threatening the aggravation of social contradictions in the process of digitalization. It is shown that by means of the development of a new method of studying the structural stability of the social system to the influence of self-replicating factors of direct and indirect impact, based on the methods of simulation, supported by the logistics approach, it is possible to study the depth and consequences of the structures of changes in the existing social system. The main social aspect of digitalization is the adaptation of each person to a new concept of personality and a new mentality, which requires state support of the population at all stages and in all sectors of building a digital society.