Abstract:

Social marketing strategies and principles may help implement solutions for eradicating sedentary behaviour or reducing its effects like coronary heart disease with the risk of cardiovascular mortality, diabetes mellitus, metabolic syndrome, anxiety, depression, obesity in adults and children. Social marketing strategies used by programs such as U.S. Physical Fitness elaborated by J. F. Kennedy, VERB^TM expanded by CDC, The Active 10 Application promoted by the Public Health Agency England and the Nutrifit programme respect the principles of commercial marketing, but their purpose is to successfully cease sedentary behaviour. The target audience is the young adult - in the case of the curriculum proposed by J.F. Kennedy, children aged 9 to 13 of age, in the case of VERB -adults 29 to 46 of age, in the case of One You Active 10 the adults between 40 and 60 years of age and in the case of Nutrifit-adults between 22 and 57 years of age.