Abstract:

This short paper surveyed undergraduate students’ consciousness and the application of social media for the business of learning. In this introductory study, respondents were accounting students of universities in Nigeria. We used a survey questionnaire to gather data for this ongoing study. Preliminary results affirm that accounting undergraduates use social media for many purposes but rarely for online learning. Instagram and YouTube are the most patronized social media outlets, determined mostly by the student’s age. The conclusion, for now, is that beyond expectation, the majority of accounting undergraduates in Nigeria do not use social media for learning. Therefore, we recommend that scholars should conduct similar researches in other academic disciplines and regions of Africa.