Abstract:
Social media is a powerful weapon of 21st century. Customers are using this weapon to get full money back advantages from the brands. A brand also needs to understand the social media interaction and also use it as an opportunity. Now a days different brands are using social media platform for the advertisement of their products and services. Social media is one of the top agendas for many organizations now a days. All decision making bodies as well as consultants strive to find out the ways through which an organization can make profit by using social media platforms like Wikipedia, Facebook, twitter, SNS, YouTube whatsapp etc . Huawei Technologies being studied in this paper is one of that organization which not only comprehend the SMI but also take the full advantage of it. Among Chinese firms Huawei is one of the leading firm that provide solutions to the customer directly for 10 years. Most of the Huawei brand products are now launched on the social media platforms. Huawei Mate 10 is one of that products. In this paper the impact of SMI on customer relationship management and on brand management has been studied. It has been found that customers find it easier to share their thoughts on social media and their experiences as well. This help the brand to understand the customer’s perception and to meet them which ultimately leads to brand management.
