Social Media Marketing in Russia

Abstract:

Social networking is a phenomenon that has been changing our life with no hope of a return. In today's world it is difficult to find a person who would not use at least one social network. According to Wikipedia, a social network is a social structure made up of a set of social actors (such as individuals or organizations) and a set of the dyadic ties between these actors. Generally, a social network is referred to as an internet community of users who share interests, activities, backgrounds or real-life connections. In other words, social networks are built using the same principles as in the real world, but they ignore the factor of the geographical location of the members [1]. A social network is a unique service that can help you not only stay in touch with your friends and colleagues wherever they might be, but also provide you with plenty of information of different kind – from scientific stuff up to entertaining content presented in different formats: text files, images, audio and video files. The fact that social networks have become not only popular but important in social life is evident, since even the politicians like President Barack Obama or Prime Minister Dmitry Medvedev are participants of Facebook and Twitter.