Abstract:

Social Media has become a part of our existence. Individuals and organizations are taking advantage of the various socials networks to connect, receive information and transact business with one another. Small and Medium Scale Enterprises (SMEs) can also leverage on social media to talk about their products and services. The purpose of this study therefore, is to look into how some of the features of social media can help the performance of the selected SMEs. The study adopted both quantitative and qualitative approaches. The primary data were collected with the aid of a well-structured questionnaires that were administered to the selected SMEs in the Ikeja environs of Lagos State, and the qualitative approach was through in-depth interviews. The data that were collected were analysed through descriptive inferential statistics using the statistical package for social science SPSS. The findings of these study indicated that there were some strong relationship between the independent variables and the dependent variables at a significant level less than 0.05. The study also found out, that social media pulls customers to business, and make the business known worldwide and social media marketing has a positive effect on business productivity, The study recommends that business owners should have a social media accounts, do social media marketing, constantly research and network online, stay active on social and have a budget for their social media engagement and management.