Abstract:

The paper was dedicated to the cybersecurity of the social networking marketing which will not be possible without an advanced level of high effective cyber security systems which secure the whole virtual marketing infrastructure. The authors consider this topic very seriously due to the great amount of literature dedicated to the marketing methodology itself, but not really to the cyber security aspects which are necessary for marketing of everyday activities. The authors have used theoretical as well as empirical methods including: analysis, synthesis and literature reviews. The main research question was: How effective is the social networking marketing due to the cyber threats? In the paper the authors have proposed not only the solution of the research problem, but also offered recommendations for future reasons.